How OTT Streaming Platforms Are Reshaping Indian Media
India's OTT (Over The Top) streaming sector has become the fastest-growing component of the media industry, projected to reach ₹21,032 crore ($2.55 billion) by 2026 at 14.1% CAGR. The sector transformed when Jio's affordable mobile data (launched 2016) made video streaming economically accessible to hundreds of millions of Indians; before Jio's disruption, mobile data costs made video streaming prohibitive for most Indians. By 2024, India had over 50 million OTT subscriptions across major platforms. This figure significantly understates actual viewing because multiple family members share single subscriptions. The dominant OTT platform is JioHotstar — formed on February 14, 2025, when JioCinema and Disney+ Hotstar unified under Reliance Industries' JioStar venture — with over 50 million subscribers and dominant rights to Indian Premier League cricket, the single largest driver of subscription acquisition in Indian OTT. Representational Visualisation: How OTT Streaming...