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How OTT Streaming Platforms Are Reshaping Indian Media

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India's OTT (Over The Top) streaming sector has become the fastest-growing component of the media industry, projected to reach ₹21,032 crore ($2.55 billion) by 2026 at 14.1% CAGR. The sector transformed when Jio's affordable mobile data (launched 2016) made video streaming economically accessible to hundreds of millions of Indians; before Jio's disruption, mobile data costs made video streaming prohibitive for most Indians.  By 2024, India had over 50 million OTT subscriptions across major platforms. This figure significantly understates actual viewing because multiple family members share single subscriptions.  The dominant OTT platform is JioHotstar — formed on February 14, 2025, when JioCinema and Disney+ Hotstar unified under Reliance Industries' JioStar venture — with over 50 million subscribers and dominant rights to Indian Premier League cricket, the single largest driver of subscription acquisition in Indian OTT. Representational Visualisation: How OTT Streaming...

How Digital News Media Works in India

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Digital media overtook television as India's largest media segment for the first time in 2024, contributing 32% of total M&E revenues. Digital advertising reached $8.18 billion, constituting 55% of total ad spend, driven primarily by Google and Facebook/Meta's dominance of the digital advertising market. This commercial digital dominance, however, conceals a structural challenge for digital journalism specifically: approximately 90% of all digital advertising in India goes to Google and Facebook, leaving a small residual — the "duopoly's leftovers" — distributed among all other digital publishers including news organisations.  Columbia Journalism Review's analysis noted that "everything in the middle is currently struggling" — general news sites that are neither niche enough to attract premium advertisers nor large enough to compete with tech platforms' scale are financially unviable on advertising alone. Representational Image: How Digital N...

Why India's Print Media Still Matters

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India is among the few major countries where print newspaper circulation has remained commercially significant into the mid-2020s, sustained by demographic and economic factors that have not applied in Western markets. EY's 2025 M&E sector report found that print revenues grew 1% in 2024, with premium advertising formats driving growth; subscription revenues fell marginally at -1%; digital revenues remained under 5% of total print revenues.  This modest but positive performance stands in sharp contrast to the collapse of print advertising in Europe and North America. The reasons for India's print resilience are structural: a growing, literate middle class for whom newspaper reading is habitual; strong regional language market segmentation that creates durable local readership for vernacular papers; limited direct competition between national newspapers and regional papers because they serve different linguistic and social segments; and a physical distribution network of app...

How Doordarshan and Public Broadcasting Work

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Doordarshan (DD) and All India Radio (AIR/Akashvani) together constitute India's public broadcasting system under Prasar Bharati — the statutory autonomous broadcasting corporation established in September 1997 under the Prasar Bharati Act, 1990. Doordarshan was founded on September 15, 1959, as a modest experimental telecast service in Delhi — part of All India Radio — and became a separate department in 1976 before being incorporated into Prasar Bharati.  All India Radio, founded in 1936 (and renamed Akashvani in 1956), is one of the world's largest radio networks, operating 420 stations covering 92% of India's geographic area and 99.19% of its population in 23 languages and 179 dialects. Together, Prasar Bharati maintains the most extensive electronic media infrastructure in India — not the most commercially successful, but the only broadcaster with 100% geographic coverage including India's most remote, tribal, border, and conflict-affected areas. Representational V...

How Television News Works in India

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India has approximately 450 dedicated news television channels — the largest news TV market in the world by channel count. They operate in every major language: Hindi-language channels (Aaj Tak, India TV, News18 India, ABP News, Republic Bharat, Zee News) dominate the largest audience segment; English channels (NDTV 24x7, India Today, CNN-News18, Republic TV, Times Now, Wion) reach the professional and policy-influencing class; regional channels in Tamil, Telugu, Malayalam, Kannada, Bengali, Marathi, Gujarati, and Odia serve their respective audiences. This extraordinary proliferation — far exceeding any other democracy — reflects the commercial logic of television advertising in a large, politically engaged country, combined with very low barriers to obtaining a news channel licence in the post-1991 broadcast liberalisation environment. Representational Image: How Television News Works in India  The dominant format that defines Indian television news is the primetime debate —...

How Press Freedom Has Declined in India

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India ranked 157th out of 180 countries on the RSF World Press Freedom Index 2026 — a six-place drop from 151st in 2025 — with a score of 31.96. The country was at 161st in 2024, briefly improved to 151st in 2025 after some methodological recalibration, and has now declined further. RSF's India country profile describes the situation as shaped by a "complex environment where structural constraints are increasingly limiting independent journalism." In 2023, India was at 161st; in 2022, 150th; in 2021, 142nd; in 2019, 140th; in 2014 (when Modi came to power), approximately 140th. The trajectory, across 12 years, is of consistent deterioration. The mechanisms of press freedom decline in India are multiple and reinforcing. Legal harassment — using colonial-era sedition law (Section 124A of the IPC, now BNS), UAPA, defamation, and contempt of court provisions against journalists — is the most direct.  Representational Visualisation: How Press Freedom Has Declined in India RS...

How Media Ownership Concentration Is Reshaping Indian Journalism

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India's media has undergone one of the most rapid ownership concentration processes in any major democracy over the past decade. Where once journalism was conducted primarily by organisations whose primary business was journalism — newspaper families, media companies — the dominant force shaping India's media landscape in 2026 is the conglomerate: industrial and business groups whose primary interests lie in petroleum, infrastructure, telecommunications, mining, or real estate, and who have acquired media properties as instruments of political influence, reputational management, or business strategy.  Representational Visualisation: How Media Ownership Concentration Is Reshaping Indian Journalism The formation of JioStar (November 14, 2024) — the $8.5 billion merger of Reliance Industries' Viacom18 with Disney Star India — created a media entity controlling over 100 TV channels, JioHotstar streaming, and dominant cricket broadcast rights, with Reliance Industries holding 63...
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