Why India's Print Media Still Matters
India is among the few major countries where print newspaper circulation has remained commercially significant into the mid-2020s, sustained by demographic and economic factors that have not applied in Western markets. EY's 2025 M&E sector report found that print revenues grew 1% in 2024, with premium advertising formats driving growth; subscription revenues fell marginally at -1%; digital revenues remained under 5% of total print revenues. This modest but positive performance stands in sharp contrast to the collapse of print advertising in Europe and North America. The reasons for India's print resilience are structural: a growing, literate middle class for whom newspaper reading is habitual; strong regional language market segmentation that creates durable local readership for vernacular papers; limited direct competition between national newspapers and regional papers because they serve different linguistic and social segments; and a physical distribution network of app...